How to optimize an image for LinkedIn and create a quote card

How to optimize an image for LinkedIn: format, fit and data

To optimize an image for LinkedIn, upload the photo, pick the feed format (Portrait 1080 × 1350, the recommended one; Square 1080 × 1080; Landscape 1200 × 627), choose between Fill (the excess is cropped) and Fit (the photo fits entirely, with bars in a color you choose), see what the photo carries, decide whether to keep that data and click "Optimize and download". You get a high-quality JPG at the exact size, with a preview on screen.

1. Open the image optimizer for LinkedIn.
2. Upload the image you want to post: JPG, PNG, WebP or GIF. You can upload several at once.
3. Under "Format", pick "Portrait" (1080 × 1350 px, marked as recommended), "Square" (1080 × 1080 px) or "Landscape" (1200 × 627 px).
4. Under "Fit", select "Fill" so the photo covers the whole frame (whatever is left at the edges is cropped) or "Fit" so it fits entirely; in that case, the "Background color" picker appears for the bars (white by default).
5. Leave "Auto-enhance" checked if you want the subtle touch-up: the tool tells a photo from a screenshot and treats each one the right way. Uncheck it to keep the image as it is.
6. Look at the "What your photo carries" section: device, photo date, author, whether there is a location (GPS) and whether there is a content credential (the hidden label that says the image was made or edited with AI). Check "Keep the original photo data (device, date, author)" only if you want that data kept in the downloaded file; unchecked, which is the default, the file goes out with no data at all. Location and the credential are never copied.
7. Click "Optimize and download". The file always comes out as JPG, with "-linkedin" added to the name, and the screen confirms with "Done! The optimized image was downloaded.". Right below, under "How the downloaded file looks", you see the preview of the result, what the enhancement did, the JPG quality used and which data stayed in the file.

Fill or Fit: which one to choose

This is the central decision. "Fill" enlarges the photo until it covers the whole format and crops whatever is left at the edges, keeping the center: it looks good in the feed, but a face or text close to the margin can get cut off. "Fit" shrinks the photo until it fits entirely and fills the rest of the frame with bars in the "Background color" you choose: nothing is cropped, but the image takes up less space. Rule of thumb: photo with nothing important at the edges, use Fill; screenshot, chart or artwork with text near the corners, use Fit. After downloading, the preview under "How the downloaded file looks" shows the result: if you do not like the crop, switch the option and click again.

What auto-enhance does (and what it doesn't)

• Tells whether the image is a photo or a screenshot (screen capture, artwork, chart) and says which one it was in the preview.
• Photo: light, contrast, color and sharpness in a subtle dose, with no artificial intelligence. The average brightness never drops below the original, so the photo does not get darker; dark photos are lifted a little.
• Screenshot or artwork: colors and light are left untouched; only the sharpness of the text is preserved when the image has to change size.
• It is on by default; just uncheck the box to turn it off. Without it, only the size and format change.
• It will not fix a shaky or out-of-focus photo and does not redraw or "invent" anything: what was blurry stays blurry.

What changes in the file

• The output is always JPG, even if you upload a PNG. Quality starts at 92% and only drops, in steps of 4 points down to a minimum of 80%, if the file exceeds 2 MB; the preview reports the quality used. LinkedIn recompresses everything when you post, and a high-quality JPG is what holds up best.
• The image comes out at exactly the dimensions of the chosen format; the photo's proportions are preserved by cropping (Fill) or by the bars (Fit). Resizing uses a high-quality method, so text, hair and texture stay sharp.
• The orientation recorded by the camera is honored (a photo taken upright comes out upright) and colors are converted to the web standard, so iPhone photos do not come out washed out.
• By default, no hidden data goes into the file. If you check "Keep the original photo data", only what the photo already had is written (device, lens, date, software, author); the location (GPS) and the content credential are never copied, and nothing is made up. LinkedIn strips that data when publishing; the choice applies to the file you keep.
• When you upload several images at once, they all get the same choices and each one downloads as a separate file; the "What your photo carries" section shows only the first, and the preview shows the last.
• The panel also shows "Tips to reach more people", a list of posting recommendations, such as keeping links out of the post body and replying to comments within the first hour.

Create a quote or text card

When you want to post a catchy sentence, a quote or a short message, turning the text into an image draws far more attention than posting it as plain text. The text card tool needs no upload: type or paste the text under "Your text", pick the format (Portrait 1080 × 1350, Square 1080 × 1080 or Landscape 1200 × 628), one of the ready-made backgrounds under "Background" (solid colors, gradients and glowing backgrounds), the "Text color" (automatic, matching the background, or picked from the color selector) and the "Text size" (from 32 to 120 px; it starts at 64). The text comes out bold, centered and with automatic line breaks, and the preview updates instantly.

• Emojis: click one in the list to add it to the card, then drag it into position. With the item selected, adjust "Size" and "Rotate"; double-tap or use "Remove item" to take it off, or "Remove all" to clear the card.
• Images: copy an image (from your device or the web) and paste it with Ctrl+V; it lands on the card and can also be dragged, resized and rotated. Handy for a logo, profile photo or badge.
• You cannot pick a custom background color: the choice is limited to the backgrounds in the palette. The text color, however, can be any color you like.
• The "Download image (JPG)" button saves the file card.jpg at high quality, exactly as shown in the preview.

Common mistakes

• Using Fill on a screenshot and losing the text at the edges: for content with information near the corners, use Fit.
• Expecting auto-enhance to rescue a shaky photo: it does not do that. Retake the photo.
• Uploading a small image and expecting sharpness: it is enlarged to 1080 or 1200 px and may come out blurry. Start from the largest version you have.
• Wanting PNG as output: the optimizer always delivers JPG. For PNG, use the change format tool afterwards, but for LinkedIn, JPG is the right call.

Everything is built in your browser: the photo, the text and the pasted images are processed on your own device and are never sent to any server.

Put the two together: optimize the photo to the feed size when you post an image of your own, and build a text card when the message is the text. In both cases, prefer Portrait, mind the contrast and the font size for people on phones, and post the image directly in the post, with no link in the body. To strip the hidden data from a photo headed anywhere else, see how to remove metadata from photos, documents and videos; and if you need the result as PNG, how to convert an image format.